What is transformational coaching?

Change doesn’t follow a single rhythm. Sometimes it calls for sharp disruption to break old patterns; other times, it requires deeper inquiry to dismantle and recompose the story that’s been silently shaping your life. FM Transformational Coaching™ offers two specialized programs aligned with your specific needs: FM Ignition™ for swift breakthroughs, and FM Mastery™ for comprehensive narrative redesign.

Who is Federico Malatesta?

Federico Malatesta is the founder of FM Transformational Coaching™, a practice that unites executive insight, leadership frameworks, and lived experience to explore how identity evolves through change. Rooted in narrative theory, neuroscience, and contemporary psychoanalytic thought, Federico’s work helps individuals and organizations interpret context, act with coherence, and translate insight into meaningful, sustained results. Federico writes and speaks on leadership, identity formation, and the complexity of midlife transformation. His essays appear in his newsletter ‘Almost Everything Is Context’, published across his website and Substack. He is the author of two books - Trading On Line (1999) and Oil and Europe (2000) - and is currently writing his third, an exploration of selfhood, desire, and the challenge of redesigning life’s second act, to be published in 2026.

How does executive coaching differ from transformational coaching?

Executive coaching focuses on leadership performance and organizational impact, while transformational coaching works at the level of identity and interpretation, helping clients rewrite limiting narratives and build the internal architecture for sustained, purposeful change.

Where are sessions conducted?

Sessions are offered globally via video conferencing or in-person intensives in select locations, including The Artha Ranch for equine-assisted programs.

(almost) Everything is Context

The WIERD factor

When Research Mirrors Its Subjects More Than Reality.

The practice of extrapolating definitive, universal truths from a singular study is inherently problematic. Within psychology, this issue is compounded by the methodological limitations imposed by the WEIRD bias.

WEIRD (Western, Educated, Industrialized, Rich, and Democratic) describes a pervasive bias in psychological and behavioral studies. Researchers often over-rely on participants from WEIRD societies, leading to findings that may not apply to the broader human population.

Studies consistently show significant behavioral differences between WEIRD and non-WEIRD groups in areas such as cognition, morality, decision-making, and social behavior. In short, WEIRD populations are outliers, yet their behavior is often treated as the universal human norm.

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Federico writes and speaks on leadership, identity formation, and the complexity of midlife transitions.

Reimagine what is next.

Transformational and Executive coaching for leaders navigating high-stakes transitions - when the old narrative no longer fits the facts.

Work with Federico

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The WIERD factor

Reimagine what is next.

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