What is transformational coaching?

Change doesn’t follow a single rhythm. Sometimes it calls for sharp disruption to break old patterns; other times, it requires deeper inquiry to dismantle and recompose the story that’s been silently shaping your life. FM Transformational Coaching™ offers two specialized programs aligned with your specific needs: FM Ignition™ for swift breakthroughs, and FM Mastery™ for comprehensive narrative redesign.

Who is Federico Malatesta?

Federico Malatesta is the founder of FM Transformational Coaching™, a practice that unites executive insight, leadership frameworks, and lived experience to explore how identity evolves through change. Rooted in narrative theory, neuroscience, and contemporary psychoanalytic thought, Federico’s work helps individuals and organizations interpret context, act with coherence, and translate insight into meaningful, sustained results. Federico writes and speaks on leadership, identity formation, and the complexity of midlife transformation. His essays appear in his newsletter ‘Almost Everything Is Context’, published across his website and Substack. He is the author of two books - Trading On Line (1999) and Oil and Europe (2000) - and is currently writing his third, an exploration of selfhood, desire, and the challenge of redesigning life’s second act, to be published in 2026.

How does executive coaching differ from transformational coaching?

Executive coaching focuses on leadership performance and organizational impact, while transformational coaching works at the level of identity and interpretation, helping clients rewrite limiting narratives and build the internal architecture for sustained, purposeful change.

Where are sessions conducted?

Sessions are offered globally via video conferencing or in-person intensives in select locations, including The Artha Ranch for equine-assisted programs.

(almost) Everything is Context

Unmasking Logical Fallacies

How misleading arguments spread - and why we still believe them.

Logical fallacies are deceptive arguments that appear sound but lack substance. They exploit cognitive biases and emotional responses, making weak arguments seem convincing. Recognizing and avoiding these fallacies is essential for critical thinking, constructive dialogue, and forming sound opinions, especially at a time when the public discourse has become both very simplistic and coarse.

Why They're So Effective:

System 1 Appeal: They quickly resonate with our intuitive "System 1" brain, as explained by Daniel Kahneman in "Thinking, Fast and Slow."
Viral Spread: They spread like wildfire, often seeming self-evident.
Enduring Influence: Even when debunked, they can still hold persuasive power.

Like a contagious idea, logical fallacies can sweep through groups, causing real damage before their falsehood is recognized. While not always intentional, it's essential to uncover and expose these fallacies.

This introduction focuses on one practical example from modern discussions – more to follow soon - avoiding technical jargon and word games. While not claiming to be an exhaustive academic treatise, it aims to help you recognize and resist these deceptive arguments.

Download the presentation

Federico writes and speaks on leadership, identity formation, and the complexity of midlife transitions.

Reimagine what is next.

Transformational and Executive coaching for leaders navigating high-stakes transitions - when the old narrative no longer fits the facts.

Work with Federico

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Unmasking Logical Fallacies

Reimagine what is next.

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