Frames

Short visual essays

Slide decks introducing topics now presented in full in They Are Lying to You: The Self Help Delusion, grouped by the part of the book each one belongs to and readable in any order.

The Book →

Foundation

The idea the rest of it rests on.

CONTEXT

What Is Context? Part I

What is Context? Part I

Context refers to the environment surrounding an individual, event, or situation. It’s a dynamic and active factor that continuously influences perception, behavior, and outcomes

Its components are numerous: physical surroundings cultural backgrounds temporal conditions historical events interpersonal relationships psychological states

Each of these elements individually and collectively shapes our experiences, interpretations, and subsequent responses. When we fail to recognize context, our behaviors, decisions, and developmental processes are often misunderstood or inadequately addressed. An effective approach to examining context involves considering four key perspectives

1. In communication, context is paramount. Words and phrases rarely exist purely in isolation; their meanings shift dramatically depending on the situation. “You’re fired!” When said jokingly among colleagues, it prompts laughter. When uttered seriously by your boss, it evokes stress, fear, and confusion

2. Context also profoundly shapes cultural understanding. Behaviors and expressions that seem clear in one cultural context can become ambiguous or misunderstood in another. In East Asian cultures, silence often signifies respect, contemplation, and thoughtful agreement. A simple nod can replace extensive conversation. Instead, Western cultures may instead interpret prolonged silence as uncomfortable and contentious

3. Societal interactions similarly reflect the power of context. We see people constantly adjusting their behavior to fit various situational roles. Consider the difference in behavior exhibited by restaurant servers. In the presence of customers (front stage), they are polite, attentive, and professional. However, in the kitchen (back stage), the same people are likely to behave much more casually

4. Human behaviors are strongly influenced by context. Traits we attribute to personality often turn out to be highly context-dependent. A child who is obedient and respectful at home might behave disruptively at school – not necessarily because they are inherently difficult, but because of different environmental triggers

Despite its evident importance, people often underestimate context, leading to significant errors in personal and professional judgments

There are at least 3 classic errors of context neglect: 1. The illusion of objectivity: we believe our perceptions directly reflect objective reality. 2. The underestimation of varied perception: we predict others’ behaviors without accounting for different interpretations of the same situation. 3. The attribution bias: we attribute surprising behaviors to personality traits rather than situational factors

These errors illustrate our tendency to focus more on individuals rather than the situations influencing their behavior, leading to miscalculations and misunderstandings

Many self-development narratives and popular advice models are guilty of promoting context-free “wisdom”. Books and social media often propose definitive guidelines as: “Four daily pillars of happiness” · “Destination over journey” · “Journey over destination” · “Relationships are everything”

While these ideas may provide valuable perspectives, they fail by assuming universal applicability, without consideration of individual circumstances or environmental factors. Life and human behavior are more complex and nuanced than simple binary rules or “laws”

Context is not just a background; it’s a driving force that fundamentally shapes how we perceive, interpret, and interact with the world around us. By consciously accounting for context, we mitigate bias, improve our interpersonal relationships, enhance our understanding of cultural diversity, and make better, more informed decisions

Read more in the book →

Part I — Living by the Scoreboard

The outward machinery: the sport metaphor, the fixation on winning, the excellence trap, the fantasy of a mind you can program.

GROWTH

Growth or Comfort?

Growth or Comfort

“Comfort is the Enemy of Success” “Discomfort is Your Best Friend” “Comfort is the Killer of Men” “The Superpower of Being Uncomfortable”

I’m sure you’ve heard these platitudes; they are probably spamming your feed. To make matters worse, they might be even accompanied by a Michael Jordan reference, the self- development equivalent of Godwin’s law

Most sports metaphors are pretty silly when applied to life, especially if we frame them as “success” or “failure”, “winning” or “losing”. But this is for another day. What we argue here is that absolutist pronouncements that leave no room for context are not only simplistic, but fundamentally flawed

Perhaps the relationship between growth and comfort isn’t a binary choice, but rather a dynamic equilibrium, one with numerous optimal points that shift across different contexts and moments in time. A life devoid of growth stagnates, while one without comfort becomes unsustainable

The pursuit of growth without the promise of eventual comfort is ultimately futile, and periods of comfort can serve as vital springboards for future growth. Isn’t a life of growth and comfort the one worth living

Read more in the book →

BIASES

A New Series on Cognitive Biases

A new series on Cognitive Biases

What is a cognitive bias? Our brain’s operating system is riddled with bugs. These cognitive biases, like malware infecting our neural network, distort our perception, hijack our logic, and screw with our decision-making. Scary part? We’re often blissfully unaware of these trojan horses that operate in the shadows, pulling your strings like a puppet master

The good news? Once we shine the light of awareness on these biases, we can develop our own mental antivirus. And don’t get discouraged if you slip back into old patterns, simply remind yourself of the importance of these lessons and keep trying. Overcoming confirmation bias is a lifelong process

Time to upgrade our thinking. Over the next few weeks, I’m going to summarize some of the important and interesting biases on these pages. In addition to the focus on both awareness and long term progress, for each bias we will review a few specific takeaways that are actionable as of…. today! Today we start with the King of Biases, the Confirmation Bias

What is a confirmation bias? We subconsciously magnet ourselves towards information that validates our existing beliefs, while relegating contradictory evidence to the mental dustbin. Welcome to the world of confirmation bias. This isn’t deliberate manipulation; it’s a built-in mental shortcut gone rogue. But why do we do this? Two main reasons

1. Ego Armor Our self-esteem craves affirmation. Opinions that mirror ours feel like cozy, self-affirming blankets. Conversely, challenges feel like threats, potentially triggering uncomfortable self-questioning. This is especially true for strongly held beliefs, like political or religious convictions. Think of it like an attack on your “team” becoming an attack on you personally. So, to shield our egos, we unconsciously dismiss opposing views

2. Mental Efficiency Brains are lazy geniuses, constantly seeking shortcuts. Processing new information, especially if it clashes with established views, requires effort. Confirmation bias acts like a mental spam filter, conserving mental resources by filtering out potentially disruptive ideas. As Lisa Feldman-Barret puts it, our brains have “body budgets”, allocating energy based on perceived need. Processing complex, contradictory information can be metabolically expensive, so the brain takes the easy route by sticking to the familiar

A few specific takeaways 1. Actively seek diverse perspectives 2. Embrace critical thinking 3. Acknowledge the limitations of your own knowledge 4. Consider the potential consequences of decision-making 5. Promote open and respectful dialogue

Dissenting opinions and beliefs don’t equate to personal attacks. We can disagree respectfully, acknowledging that good people can both hold different views and sometimes be mistaken

Read more in the book →

Part II — Science Proves It

What happens when self-help borrows the authority of science but none of its rigour.

SCIENCE MYTHS

The WEIRD Factor

Most studies in psychology – no matter how professional – have a WEIRD problem, i.e. they mostly rely on participants from societies that are: Western Educated Industrialized Rich Democratic*

Did you know that a large % of those participants are US college students? Not exactly the most representative sample of the world‘s population. Both psychology and coaching as currently constituted are fundamentally WEIRD enterprises

So, the next time someone tries to argue some definitive, universal truth on the back of a single college study, just reach for your inner Larry David

Two links for some real science behind the WEIRD story. The original study: The weirdest people in the world? (Henrich, Heine & Norenzayan, Behavioral and Brain Sciences, 2010). A recent update: Psychology’s WEIRD Problems (Sanches de Oliveira & Baggs, Cambridge University Press, 2023).

Read more in the book →

TRANSFORMATIONAL COACHING

Hormones

Everyone in self-development seems to have discovered hormones, dopamine in particular, and promptly decided to explain it to the world. “Here’s how to maximize your dopamine…” As if neurotransmitters were adjustable settings in a wellness app

Let’s be clear: dopamine is not a productivity hack. Nor is cortisol just “the stress hormone.” Or serotonin the “happiness” one. Hormonal and neurochemical systems are complex, nonlinear, and tightly interdependent. They are not levers for self-optimization. If you either hear or read such simplistic statements, switch off the phone and go for a walk instead, much more useful!

What’s worrying isn’t just the oversimplification. It’s the authority with which misinformation is delivered, often to massive audiences, with no scientific background. If you want to know how to conduct friendly interviews, ask a podcaster. If you want to learn about hormones, ask an endocrinologist. Not the other way around

We can (and should) speak about the body and brain in ways that are informed, contextual, and appropriately humble. Because if our coaching, leadership, or content strategy rests on misused science, we’re not empowering people, we’re misleading them. Let’s raise the bar

Read more in the book →

SELF-HELP MYTHS

A New Series on Self-Help Myths

A new series on Self-Help Myths

Self-help myth #1 The “rock bottom” fallacy

The Myth: “Hitting rock bottom isn’t the end; it’s the solid ground from which you rebuild. The urge to give up often precedes your greatest breakthrough”

The Reality: There is ZERO evidence in social sciences that this is true. The fact that in a selected number of successful endeavors the hero had reached the “bottom” before the breakthrough, it is not scientifically significant. At all

The Science: In scholarly language, you might summarize this as: “The flawed inference of generalizable causality from salient but non-representative anecdotes.” Especially within the hyper-simplified landscape of social media, this constitutes the most widespread and damaging self-development fallacy

Issue no.1: Anecdotal Fallacy Using personal stories or a few select examples as the basis for broad generalizations, while ignoring broader statistical evidence

Issue no.2: Survivorship Bias Focusing only on the “winners” or successful cases that made it through, while ignoring the vast number of similar cases that didn’t – leading to distorted statistical conclusions

Issue no.3: Availability Heuristics Drawing conclusions based on information that’s most vivid, recent, or emotionally striking – regardless of how representative it actually is

Issue no.4: Post Hoc Fallacy Mistaking sequence for causation: assuming that just because B followed A, A caused B. This fallacy’s name is derived from the Latin Post hoc ergo propter hoc*, “After this, therefore because of this.” *See also President Bartlet explanation in The West Wing, S1E2

Read more in the book →

LOGICAL FALLACIES

A Short Guide to Logical Fallacies

A short guide to “logical fallacies“

Logical Fallacies are fake or deceptive arguments. They seem irrefutable but prove nothing. By exploiting our cognitive biases and emotional responses, fallacies can make weak arguments appear convincing. Recognizing and avoiding them is crucial for evaluating information critically, engaging in constructive dialogue, and forming well-grounded opinions

4 key characteristics of Logical Fallacies 1. At first glance they seem superficially sound (they appeal to the “System 1” brain processing popularized by Daniel Kahneman in “Think Fast and Slow”). 2. They gain popularity very quickly – at an epidemic rate – as they seem “obvious”. 3. They retain immense persuasive power even after being clearly exposed as false. 4. When used in the forms of personal attacks – see example – they can cause permanent reputational damage

Interested in one example

01 Ad hominem Ad hominem (from the Latin “to the person”), is the fallacy of attempting to refute an argument by attacking the opposition’s intelligence, education, character, morals, reputation, qualifications or personal experiences, rather than addressing the actual content of the argument itself

01 Ad Hominem is a logical fallacy because: 1. Focuses on the person, not the argument; 2. The information used to attack the person is not logically relevant to the truth or falsity of the argument; 3. Insults, name-calling, or other emotionally charged language are often used to discredit the opponent; 4. Employed usually when someone lacks strong counter-arguments to the actual claims at hand

01 Ad Hominem examples: 1. “That’s just your opinion, and everyone knows you’re always wrong!” or “Only an idiot would believe that!” (Attacking someone’s character, often with insults, instead of their argument). 2. “You’re just saying that because you’re jealous of their success.”(Attributing ulterior motives to discredit someone’s position). 3. “Only someone who hates children would support this policy.” (Playing on emotions to distract from logical reasoning)

01 Ad Hominem is second only to name calling – to which is often associated – as the lowest quality of argument in Paul Graham’s “Hierarchy of Disagreement” (2008)

Read more in the book →

Part III — Borrowed Wisdom, Manufactured Self

Prestige taken, context dropped, the claim simplified, made personal, and sold back.

LOGICAL FALLACIES

Logical Fallacies, Part II — The Fallacies of Pathos

“logical fallacies“ part II

01 One of the earliest categorizations of logical fallacies is illustrated in Aristotle’s “Rhetoric”, which distinguished persuasion through: pathos (emotion) logos (pure logic) ethos (character, credibility) let’s start with the pathos

02 THE FALLACIES OF PATHOS Fallacies of Pathos are arguments that rely excessively on emotions to persuade the audience, without sufficient supporting evidence or logical reasoning. They exploit our natural emotional responses to manipulate our judgment and sway us towards a certain conclusion, even if the argument itself might be weak or flawed. One example

03 The Affective Fallacy The Affective Fallacy (also known as “Follow Your Heart”) is a modern fallacy of Pathos. The idea is that one’s feelings and emotions are both innate and self-validating, and thus immune to challenge or criticism. Unfortunately, “This is how I feel” is a statement, not a logical argument of persuasion

04 This fallacy mirrors a literary critique, where judging a piece of writing solely on its emotional impact on the reader is considered of very limited value. A platitude from Paulo Coelho might make your heart race, but it does not bring the Nobel Prize in Literature in sight

05 Several aspects expose the fallacy’s weaknesses: 1. Outdated Dualism: It perpetuates the outdated notion of “mind” vs. “heart”. Newsflash: it’s the 21st century, embrace the complexity of human experience. 2. Cognitive Emotions: Contemporary brain theories propose that emotions are primarily cognitive constructions rather than innate responses. So, their “inherent validity” goes out the window

06 3. Innate Doesn’t Equal Valid: Even if emotions were innate, they wouldn’t automatically be self-validating. Road rage anyone? 4. Misconstrued Criticism: a respectful and reasoned response to our emotions does not automatically mean either hostility or personal invalidation. You‘re still worth it. Ultimately, “follow your heart” is as vague and directionless as it sounds. In most situations, the only sensible response is: it depends

Read more in the book →

They Are Lying to You

The Self Help Delusion — coming this Fall.

The Book →