Your “Vibration” Was Never the Problem
Self-help has borrowed from every discipline it could reach, and physics came back the most damaged. In this excerpt from his forthcoming book They Are Lying to You: The Self-Help Delusion, Federico Malatesta traces the Law of Attraction from Rhonda Byrne’s The Secret (2006) back through the New Thought movement and forward into today’s instruction to “raise your vibration.” He sets out the three principles the doctrine rests on; the cognitive machinery that moved thirty million copies (social proof, illusory correlation, the illusion of potential, sequence-as-causation); and what physics means by vibration: a carbon–hydrogen bond oscillates at the same frequency whether you are meditating or furious. No instrument measures the frequency of an emotion. The full citations for this chapter are in the book, out this fall.
